The business problem this role aims to solve is to deliver analysis aligned with client business objectives, maintain and exceed client performance targets, and drive actionable insights to shape marketing decisions and elevate data-driven culture at Dentsu.
Requirements
- Proficiency in SQL and Python for querying, analysis, and automation is a must have for this role.
- Strong skills in Power BI, Tableau, or similar tools for dashboard creation and reporting
- Deep experience conducting customer behavioral, product, and customer retention analysis using large-scale data
- Knowledge of statistical methods, A/B testing, or causal inference
- Experience defining metrics, synthesizing data sources, and delivering insight in agile, cross-functional teams
- Experience in marketing analytics (digital or campaign analysis)
- Familiarity with experimentation platforms (e.g., Adobe Target)
Responsibilities
- Define, influence, and maintain core product KPIs that inform feature adoption, user engagement, retention, and business value
- Conduct deep-dive analyses on channel performance, user behavior & funnel conversion
- Deliver sales growth opportunity and prioritization recommendations through data synthesis and scenario modeling
- Build audiences using customer and product level data from various data sources.
- Analyze campaign results from A/B and multivariate tests to evaluate product experiments and channel performance impact
- Build and maintain self-serve dashboards in Power BI or Tableau to support product team transparency and decision-making
- Communicate complex findings via visual storytelling, presentations, and concise executive summaries
Other
- 5+ years in data, product, or business analytics roles with measurable impact on digital product performance
- Excellent communication and data storytelling skills, with experience presenting to product and executive stakeholders
- Flexible paid time off
- At least 15 paid holidays per year
- Paid parental leave
