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Lead Analyst - Analytics - Content Insights & Integration

Lowe's

Salary not specified
Sep 27, 2025
Huntersville, NC, USA
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Lowe's is looking to improve customer experience across its digital platforms, specifically by evaluating and enhancing the quality of AI-generated responses and analyzing user behavior, site performance, and technical friction points.

Requirements

  • Expertise in web and AI analytics tools (Adobe Analytics, Medallia, FullStory, AI evaluation frameworks)
  • Fluency in AI concepts, conversational UX, and prompt evaluation techniques
  • Understanding of site performance metrics, Core Web Vitals.
  • Proficiency with SQL, Excel, Power BI, Tableau, or Looker
  • Familiarity with feedback classification systems, tagging tools (e.g., LabelStudio)
  • Experience in customer behavior analysis, digital funnel optimization, or eCommerce experience improvement

Responsibilities

  • Oversee execution of AI response audits and site behavior analyses across multiple business cohorts.
  • Define and refine evaluation criteria for AI responses (accuracy, relevance, usefulness) and web analytics KPIs (bounce rate, engagement time, scroll depth, Core Web Vitals).
  • Identify dissatisfaction trends and technical friction points; drive root cause analysis and action planning.
  • Develop and maintain clear documentation for evaluation methodologies, content tagging, and site analytics frameworks.
  • Establish and track KPIs for AI performance improvement, site health metrics, and team throughput.
  • Deliver regular insight narratives, executive summaries, and deep dive analyses using visualization tools like Power BI.
  • Champion innovation and continuous improvement in analytics processes, tooling, and strategic storytelling.

Other

  • Partner with cross-functional Product, Content, UX, and Technology teams to inform experience improvements.
  • Own planning, prioritization, and governance of insights programs, ensuring consistency and high quality.
  • Coach, mentor, and upskill a team of 4-5 Analysts to foster high performance and intellectual curiosity.
  • Influence without authority by presenting structured, data-backed recommendations to leadership forums.
  • 6+ years of work experience in analytics, insights, or quality evaluation roles
  • 3+ years of Online/ Retail experience
  • Strong analytical, critical thinking, and problem-solving skills
  • Experience leading projects and managing cross-functional initiatives
  • Excellent communication and data storytelling skills (verbal, written, visual)
  • High ownership mindset with the ability to operate independently and prioritize effectively
  • JIRA, Agile workflow familiarity