The business problem is to uncover the “why” that complements the deep behavioral understanding 84.51° uniquely delivers and turn these insights into human stories and business recommendations that compel actions to be taken that delight customers in ways no other retailer can, specifically for The Kroger Co.
Requirements
- Strong understanding of consumer research and the research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects.
- Working knowledge of various data types and knowing how to effectively integrate data and synthesize results to deliver insights
- Strong data visualization skills and ability to present technical content to a non-technical audience.
- Ability to influence stakeholders and clients.
- Strong analytical, problem solving and critical thinking skills.
- Ability to work in a highly collaborative environment.
- Personalization, Loyalty & Rewards, and Marketing experience preferred.
Responsibilities
- Lead end-to-end research initiatives — from identifying business needs and designing studies to executing research activities and delivering and driving actionable insights and recommendations.
- Develop and manage learning plans that guide research programs in support of business objectives, collaborating with cross-functional partners and external vendors throughout.
- Champion customer understanding by advocating for the “why” behind behaviors and ensuring customer insights are central to decision-making across Kroger and 84.51°.
- Drive impact and efficiency by maximizing the use of data and insights, reducing duplication, and amplifying findings across teams for the greatest ROI.
- Ensure research quality and rigor by applying best practices across all phases — sampling, data collection, analysis, and reporting — with a strong focus on feasibility and quality assurance.
- Mentor and coach research talent, sharing knowledge and fostering growth while continuously developing your own expertise.
- Build strong relationships as the primary point of contact for key business teams, ensuring research aligns with strategic priorities and delivers clear value to Kroger and 84.51°.
Other
- Bachelor’s degree or equivalent, ideally in business, social sciences, psychology, or analytics/statistics. Graduate degree is a plus.
- Minimum of 8-10 yrs years of industry experience
- Strong interpersonal and communication skills.
- Ability to navigate a quickly evolving and at times, nebulous environment.
- Self-motivated.
