Zocdoc's mission is to give power to the patient by making it easy to find and book healthcare, aiming to improve quality and lower prices in the healthcare industry, which currently provides a poor customer experience.
Requirements
- Have 5+ years of experience in marketing analytics, marketing science, or growth analytics roles.
- Bring strong analytical and statistical skills, with proficiency in SQL and Python.
- Have experience with marketing attribution, experimentation, or incrementality testing.
- Are fluent in translating complex quantitative findings into business-relevant insights.
- Are experienced with data visualization tools (e.g., Looker, Tableau) and designing self-service solutions.
- Have partnered closely with Marketing, Finance, and Product stakeholders to measure and optimize performance.
Responsibilities
- Lead the statistical design and analysis of marketing attribution and incrementality studies, partnering with Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc’s marketing investments.
- Collaborate with Marketing and Product to design and interpret experiments that measure campaign impact and optimize key funnel conversion points.
- Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS), identifying opportunities to improve patient activation and retention.
- Partner closely with Marketing channel owners to identify opportunities across Zocdoc’s advertising platforms (e.g., Google, Meta, Offline, etc.) to improve efficiency, maximize ROI, and ensure we’re making data-informed investment decisions together.
- Analyze and report on the performance of paid marketing, and CRM channels. Identify trends, quantify impact, and recommend optimization opportunities.
- Create clear, compelling presentations, dashboards, insights and recommendations that influence strategic marketing decisions.
- Work closely with Marketing, Analytics Engineering, and Data Engineering to ensure accurate tracking, data flow, and measurement consistency across systems.
Other
- Are inspired by the opportunity to positively impact the healthcare experience of millions of patients and providers
- Are excited to lead analytical projects that directly inform marketing strategy, spend allocation and optimization.
- Can think critically about campaign performance, optimization, attribution, and experimentation to uncover true drivers of growth.
- Can translate complex data findings into clear insights and recommendations.
- Thrive in a cross-functional environment, partnering with Marketing, Product, and Data teams.
