Salesforce Inc. seeks Lead Data Engineer – Paid Media to develop and execute a comprehensive paid media analytics strategy that aligns with overall marketing objectives and business goals, and to drive the adoption of advanced analytics technologies and tools.
Requirements
- Data Analytics
- Statistical Analysis
- ETL Migration
- Cloud Data Engineering
- Big Data Processing
- Data Pipeline
- SQL
Responsibilities
- Develop and execute a comprehensive paid media analytics strategy that aligns with overall marketing objectives and business goals.
- Drive the adoption of advanced analytics technologies and tools.
- Work closely with data engineers to ensure the availability, quality, and accessibility of data required for paid media analytics.
- Develop and maintain data pipelines, governance and ETL processes in Snowflake using SQL.
- Oversee the monitoring, evaluation, and analysis of paid media campaign performance metrics, including impressions, click-through rate, cost, and more.
- Extract actionable insights from complex paid media data sets.
- Provide senior Marketing leadership and other key stakeholders with reporting and insights.
Other
- Master’s degree (or its foreign degree equivalent) in Computer Science, Engineering (any field), or a related quantitative discipline, and five (5) years of experience in the job offered or in any occupation in related field, OR Bachelor’s degree (or its foreign degree equivalent) in Computer Science, Engineering (any field), or a related quantitative discipline, and seven (7) years of progressively responsible experience in the job offered or in any occupation in related field.
- A related technical degree required (Computer Science, Engineering (any field)).
- Telecommuting is an option.
- Some travel to Salesforce offices may be required.
- Communicate complex data findings clearly and concisely, distilling them into easy-to-understand documents and presentations.
