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Lead Design Researcher

General Motors

Salary not specified
Nov 21, 2025
Remote, US
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GM's Human Interface Design Studio is looking to shape the future of web and app experiences across General Motors and its marquee brands by hiring a Lead Design Researcher.

Requirements

  • Mastery of generative and evaluative methods, with the ability to guide others in method selection, execution, and synthesis.
  • Ability to direct and produce great work in short timeframes, multi-task across different projects and platforms and adapt to the ever-changing priorities of the business.

Responsibilities

  • Lead research that supports our strategic vision across complex workflows and customer journeys.
  • Develop and drive a shared research roadmap aligned with business priorities, ensuring high-quality execution across generative and evaluative studies.
  • Design and lead mixed-methods research studies including live studies, unmoderated studies, field studies, participatory design, heuristic evaluations, and remote usability testing.
  • Guide your team in synthesizing insights and aligning research outcomes with business and design strategy.
  • Partner with internal and external teams to integrate research with analytics, market data, and operational metrics.
  • Communicate findings through high-impact presentations and visual storytelling.
  • Contribute to the evolution of research workflows, governance, and standards across the organization.

Other

  • Manage a small team of design researchers, providing mentorship and fostering excellence in research craft, strategic thinking, and cross-functional collaboration.
  • Facilitate strategic conversations with senior stakeholders, translating research into actionable insights and durable decisions.
  • Elevate the team’s storytelling and influence by crafting compelling narratives that shape product direction and business strategy.
  • Proven leadership in managing and mentoring researchers, setting a high bar for research quality, insight depth, and strategic impact.
  • Strategic thinker who translates research into product priorities, business opportunities, and cross-functional alignment.
  • Strong collaborator with experience influencing product, design, engineering, and business partners.
  • Growth mindset and adaptability in a fast-paced, evolving environment.
  • Represent the voice of our customers in strategic planning and product development.
  • GM does not provide immigration-related sponsorship for this role.
  • This role is categorized as remote.