Asana is building its next major business line: Enterprise Service Management, powered by AI agents and tightly integrated with Asana's Work Graph. This is a 01 opportunity to define how IT, HR, and Support teams resolve work, automate workflows, and connect tickets to projects in a modern, AI-native platform.
Requirements
- demonstrated success building AI-driven platforms, automation systems, service workflows, or enterprise SaaS products; experience with multi-agent systems, LLM-powered workflows, or AI operations is a plus.
- Technical systems thinker*, comfortable going deep on architecture, flows, and tradeoffs with engineering, and able to reason about integrations, identity systems, workflow engines, and AI agent behavior.
- Growth mindset and AI-first thinker*, curious, adaptable, and eager to leverage emerging technologies to elevate product experiences and internal workflows.
Responsibilities
- Drive the 01 strategy and product vision by helping define the 3-year product strategy for Asana's ESM business, including differentiation through AI agents, automations, and deep workflow integrations, and establishing Asana's "right to win."
- Build and launch an AI-native MVP, prioritizing a focused set of capabilities that solve real customer problems and collaborating closely with engineering, design, and UXR to build reliable, technical AI systems.
- Partner deeply with customers by spending significant time validating pain points, co-developing workflows, and translating insights into clear MVP scope, an iterative roadmap, and measurable outcomes.
- Drive cross-functional GTM by partnering with Sales, Channel, PMM, and CS on positioning, pricing, packaging, early lighthouse accounts, and working with channel partners to refine migration and onboarding experiences.
- Operate with startup-level hustle and high velocity, breaking down ambiguous problems, shipping iteratively, validating quickly, learning from real usage, and staying scrappy and passionate about the 01 stage.
Other
- 10+ years of Product Management experience*
- Strong 01 builder* — you've built and scaled new products or incubations before and operate with urgency, resourcefulness, and creativity, pushing through ambiguity.
- Customer-centric*, thriving in customer conversations and translating qualitative insights into sharp product decisions; energized by solving real operational pain.
- Commercially and GTM savvy*, equally comfortable in customer pitches, channel partner discussions, and pricing conversations as you are writing PRDs; skilled at positioning and selling into both mid-market and enterprise.
- Communication and collaboration:* exceptional communicator with crisp writing, clear storytelling, and the ability to persuade across engineering, design, sales, and executive stakeholders while bringing clarity to ambiguity.
