Kraken aims to advance its product strategy and position itself as the end-to-end platform of choice for professional traders and institutions by focusing on its OTC & Prime offerings.
Requirements
- 7–10 years of product marketing experience, ideally in crypto, fintech, and/ or trading platforms, with a focus on serving professional, HNWI, and B2B audiences.
- Deep expertise in OTC trading and lending as well as Prime offerings — including user psychology, liquidity dynamics, order types, execution strategies, market microstructure — plus knowledge of integrated custody and staking solutions.
- Experience marketing to institutional and private client segments, with a strong grasp of their decision drivers and risk considerations.
- Proven success launching products and features using market, customer, and behavioral insights
- A customer-obsessed mindset with strong experience in positioning products to different user segments.
- Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.
- Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.
Responsibilities
- Contribute to the OTC and Prime product vision and roadmap: Partner closely with cross-functional teams to shape and execute the OTC & Prime product vision and roadmap.
- Lead product launches: Drive the go-to-market strategy for new product and feature launches.
- Elevate the existing product portfolio: Evaluate the performance and positioning of existing products to identify areas of opportunity across OTC trading and lending, custody, and staking.
- Craft and evolve product value narratives: Own the development of compelling product positioning, messaging, and packaging strategies that clearly articulate value to our target audiences.
- Drive sales enablement: Lead the creation and delivery of sales enablement materials and messaging strategies in collaboration with Sales, Marketing, and Product.
- Support Kraken’s ecosystem growth: Architect go-to-market efforts that expand Kraken’s footprint globally.
- Be a market and customer expert: Conduct deep analysis of customer needs, competitor offerings, and market trends.
Other
- This is the target annual salary range for this role.
- Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space.
- As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.
- We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
- Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
