Playlist is building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. The Product Marketing Lead will translate powerful product capabilities into crisp, compelling stories that resonate with business owners and fuel adoption across the experience economy.
Requirements
- 8+ years in product marketing for SaaS or B2B tech, with deep experience owning launches end to end
- A strong portfolio of content that shows how you translate complexity into clarity (think decks, videos, landing pages, blogs)
- Analytical mindset - you use data to validate, optimize, and inform your work
- Strong analytical instincts - you can interpret data, test hypotheses, and make informed decisions.
- Experience navigating ambiguity and shifting priorities with agility and optimism.
- Excellent project management skills - you keep workstreams on track without losing sight of creative storytelling.
Responsibilities
- Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
- Develop engaging, scalable content tailored to business owners and decision-makers
- Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more
- Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth
- Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
- Analyze data to guide strategy, test hypotheses, and iterate on what works
- Partner cross-functionally with Product, Sales, Enablement, Pricing, and more to align on launch goals and outcomes
Other
- Confident, precise communicator who can write for impact and speak to execs
- Proven track record of enabling Sales and Success teams with effective, usable content and training
- Natural collaborator across technical and non-technical teams, with clear communication in both directions
- Deep empathy for customers, with a passion for building products and experiences that matter.
- Bring clarity and momentum to complex projects with multiple moving parts and stakeholders
