Pinterest is on a mission to improve the comprehensiveness and shopability of ads on our platform by expanding our advertising demand sources through partnerships with third-party ad platforms and working closely with Agencies and media companies who manage performance marketing budgets.
Requirements
- Experience working with partners who play a key role in data optimization & product feed management, including: ecommerce platforms, data onboarding platforms, and feed management platforms
- Familiarity with performance and feed-based advertising products
- Familiarity with API integrations and API-based platforms
- Deep expertise in online advertising and the broader ad tech landscape
- Experience distilling down market opportunities and insights for the purpose of defining both commercial and go-to-market strategies
- Sharp eye for detail and proven project management and operational skills
- Keen ability to translate complexity into simple, clear communication and approach
Responsibilities
- Shaping our product direction through market analysis, research and close collaboration with Product, Engineering, and Design teams
- Defining positioning, go-to-market messaging and launch plans for new advertising solutions that unlock meaningful value for our advertisers and contribute to key growth goals
- Overseeing the creation of narratives and playbooks to help advertisers adopt core best practices for feed management across our platform
- Understanding the needs of different audience segments and personas and creating tailored programs and plans that help drive partner enabled adoption and revenue
- Assessing the capabilities and value proposition of our advertising solutions through strategic, qualitative, and quantitative analysis
- Developing market expertise to inform business requirements for new products
- Defining API & Feed Management go to market strategy, ensuring the right incentive models, product roadmaps, education programs, and partner marketing opportunities are in place to meet partner needs and accelerate growth
Other
- 7+ years of experience in digital advertising at a fast growing ad tech company, e-comm / feed management partner, or digital platform
- Bachelor’s degree in marketing, business, or equivalent experience
- Excellent collaboration and influencing skills to create trusted partnerships, lead challenging conversations, and align senior stakeholders behind on goals
- A passion for Pinterest!
- US based applicants only
