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Lead Product Marketing Manager, AtlasNew

Spring Health

$147,800 - $184,750
Aug 19, 2025
Remote, US
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At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it.

Requirements

  • 7–10 years of product marketing experience, preferably in B2B SaaS, analytics platforms, healthcare, or employer services
  • Proven expertise in developing product positioning, messaging frameworks, and go-to-market strategies
  • Strong ability to translate complex data tools into clear, compelling value propositions
  • Experience driving utilization and adoption of digital products, ideally analytics or dashboard solutions
  • Excellent cross-functional leadership and collaboration skills
  • Analytical mindset with comfort in using metrics to guide strategy and measure impact

Responsibilities

  • Develop and maintain compelling messaging for Atlas that reflects ongoing product innovation and frequent feature releases
  • Ensure Atlas is accurately and effectively represented across all Spring Health market-facing materials, including sales collateral and external communications
  • Drive customer utilization and engagement with Atlas by partnering with customer success and product teams on activation strategies
  • Partner with other marketing teams to support thought leadership initiatives that position Atlas as a category-defining solution for HR leaders
  • Lead cross-functional alignment across Product, Sales, Customer Success, and Enablement to execute successful go-to-market strategies

Other

  • 7–10 years of experience
  • Bachelor's degree or higher
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment
  • Travel may be required