HoneyBook is looking to drive the technical transformation of its marketing site by transitioning from a Gatsby server-side rendering framework to Webflow, requiring a robust, scalable infrastructure for rapid experimentation, new feature integration, and third-party tool connectivity.
Requirements
- At least 5 years of front-end development experience with a track record of working on high-traffic marketing websites, including at least 2+ years of hands-on Webflow and advanced custom JavaScript experience.
- Experience maintaining site infrastructure with monitoring, logging, and error tracking.
- Strong background integrating and managing third-party tools and APIs (analytics, personalization, experimentation platforms, authentication, consent management, chat).
- Solid performance optimization skills, with an understanding of Core Web Vitals, accessibility, SEO best practices, caching strategies, and deployment workflows.
- Strong problem-solving and debugging abilities, with a focus on scalable solutions and good QA practices.
- Familiarity with analytics and monitoring tools such as Segment, Mixpanel, GA4, and Datadog, plus A/B testing and CRO experimentation frameworks.
Responsibilities
- Contribute to the technical strategy and infrastructure of HoneyBook’s marketing site as we migrate from Gatsby to Webflow, ensuring scalability, reliability, and performance.
- Build and maintain a robust Webflow ecosystem, including custom code (JavaScript and integrations) to extend platform functionality where needed.
- Support monitoring, logging, and error tracking systems to help proactively identify and resolve site issues.
- Implement integrations with third-party tools and services (e.g., analytics, personalization, experimentation platforms, consent management, chat, authentication).
- Follow and advocate best practices for development workflows, version control, and deployment—ensuring smooth collaboration with marketing, design, and engineering.
- Contribute to performance optimization, improving site speed, accessibility, SEO, and Core Web Vitals across marketing pages.
- Partner with the marketing team to translate campaign needs into scalable solutions without compromising site quality or maintainability.
Other
- This role is hybrid to either our San Francisco office or New York hub (preferred), and requires an in-office presence 3 days per week (Tuesday-Thursday).
- Growth & experimentation mindset — you’re comfortable with A/B testing, CRO, and making iterative improvements based on data.
- Collaborative approach — you work well with marketing, design, and engineering teams to translate creative and business goals into sound technical solutions.
- Problem-solving & adaptability — you diagnose complex issues, implement sustainable fixes, and adapt to evolving business and technical needs.
- Commitment to best practices — you value clean, maintainable code, robust workflows, and compliance with security and privacy standards.
