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Lead User Researcher – Product Insights

Upwork

$151,500 - $215,500
Aug 26, 2025
Remote, US
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Upwork is looking to drive evidence-based decision-making through quantitative research to uncover deep insights into user behavior, needs, and outcomes to shape customer experiences and strategic direction.

Requirements

  • Expertise in survey methodology, experimental design, and statistical analysis, using platforms like Qualtrics and tools like Looker.
  • Comfortable working with SQL or log data (preferred but not required).
  • Experience crafting customer-centric metrics in marketplaces, reputation systems, or AI-augmented platforms.

Responsibilities

  • Design and lead robust quantitative studies (surveys, log data analysis, segmentation, conjoint) to uncover key insights that directly influence product direction and business strategy.
  • Integrate quantitative and qualitative data into compelling narratives to guide cross-functional decision-making and shape strategic outcomes.
  • Build and scale research frameworks such as user satisfaction metrics, trust indicators, and skill validation models, ensuring reusability and cross-team alignment.
  • Collaborate closely with Product, Design, and Data Science to refine hypotheses, align on KPIs, and translate research into measurable outcomes.
  • Champion research rigor and ethics by ensuring reproducibility, data quality, and responsible handling of user data.

Other

  • A proven track record of 5+ years leading quantitative user research with demonstrable impact on product and strategy.
  • Clear, collaborative communicator able to work across time zones and functions with empathy and precision.
  • Bachelor's degree or higher in a relevant field (e.g., psychology, sociology, statistics, computer science).
  • Full-time employees in 34 U.S. states
  • Comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan.