HoneyBook is seeking to technically transform its marketing site by migrating from a Gatsby server-side rendering framework to Webflow, requiring a Lead Web Developer to lead the design and implementation of a robust, scalable infrastructure that empowers the marketing team to rapidly experiment, integrate new features, and connect with third-party tools while maintaining high quality standards.
Requirements
- At least 5 years of front-end development experience with a track record of working on high-traffic marketing websites, including at least 2+ years of hands-on Webflow and advanced custom JavaScript experience.
- Experience maintaining site infrastructure with monitoring, logging, and error tracking.
- Strong background integrating and managing third-party tools and APIs (analytics, personalization, experimentation platforms, authentication, consent management, chat).
- Solid performance optimization skills, with an understanding of Core Web Vitals, accessibility, SEO best practices, caching strategies, and deployment workflows.
- Strong problem-solving and debugging abilities, with a focus on scalable solutions and good QA practices.
- Ability to collaborate effectively with marketing, design, and engineering teams, translating creative and business goals into maintainable solutions.
- Familiarity with analytics and monitoring tools such as Segment, Mixpanel, GA4, and Datadog, plus A/B testing and CRO experimentation frameworks.
Responsibilities
- Contribute to the technical strategy and infrastructure of HoneyBook’s marketing site as we migrate from Gatsby to Webflow, ensuring scalability, reliability, and performance.
- Build and maintain a robust Webflow ecosystem, including custom code (JavaScript and integrations) to extend platform functionality where needed.
- Support monitoring, logging, and error tracking systems to help proactively identify and resolve site issues.
- Implement integrations with third-party tools and services (e.g., analytics, personalization, experimentation platforms, consent management, chat, authentication).
- Follow and advocate best practices for development workflows, version control, and deployment—ensuring smooth collaboration with marketing, design, and engineering.
- Contribute to performance optimization, improving site speed, accessibility, SEO, and Core Web Vitals across marketing pages.
- Partner with the marketing team to translate campaign needs into scalable solutions without compromising site quality or maintainability.
Other
- This role is hybrid to our New York hub, and requires an in-office presence 3 days per week (Tuesday-Thursday).
- Technical expertise & accountability — you bring strong experience in front-end development and care deeply about performance, scalability, and site quality.
- Growth & experimentation mindset — you’re comfortable with A/B testing, CRO, and making iterative improvements based on data.
- Collaborative approach — you work well with marketing, design, and engineering teams to translate creative and business goals into sound technical solutions.
- Problem-solving & adaptability — you diagnose complex issues, implement sustainable fixes, and adapt to evolving business and technical needs.
