Citrix is looking to improve its online presence and user engagement on Citrix.com by enhancing the website's strategy, design, development, and content to better communicate its brand message and drive key business objectives, particularly customer engagement and expanding relationships with existing accounts.
Requirements
- Advanced Design & UX/UI Sensibility: A strong portfolio demonstrating hands-on experience designing and building visually appealing, user-friendly web pages and landing pages. A deep understanding of UX/UI principles is essential.
- Expert Technical Proficiency: Expert-level proficiency in front-end development technologies, including HTML5, CSS3, and JavaScript. You will be directly responsible for building and maintaining web pages.
- CMS Expertise: Hands-on experience with enterprise-level Content Management Systems (e.g., Adobe Experience Manager, WordPress, Drupal, Sitecore).
- Data & Analytics: Mastery of web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, VWO). Experience with SEO tools like SEMrush or Moz is a plus.
- Project Management: Exceptional project management skills with proficiency in tools like Jira, Trello, or Asana. Ability to manage multiple projects in a fast-paced, agile environment.
- Own the web analytics strategy, utilizing tools like Google Analytics, Adobe Analytics, and Hotjar to measure website performance, track user behavior, and define key engagement metrics.
- Develop and implement strategies to optimize content for emerging search paradigms, including AI-driven search engines, Large Language Models (LLMs), and voice search, ensuring our content is discoverable and accurately represented on all platforms.
Responsibilities
- Develop and execute a comprehensive, long-term strategic roadmap for Citrix.com, focusing on continuous improvement across user experience (UX), performance, content delivery, and design aesthetics.
- Lead the hands-on design and development of all new landing pages and web experiences, from initial wireframe and mockup to final, responsive code.
- Champion a user-centric approach, leveraging analytics, user testing, and customer feedback to identify pain points and opportunities for enhancement on our landing pages and throughout the site.
- Lead A/B testing and multivariate testing initiatives to deepen user engagement, increase product/feature adoption within our customer base, and enhance overall customer satisfaction.
- Own the web analytics strategy, utilizing tools like Google Analytics, Adobe Analytics, and Hotjar to measure website performance, track user behavior, and define key engagement metrics.
- Develop and implement strategies to optimize content for emerging search paradigms, including AI-driven search engines, Large Language Models (LLMs), and voice search, ensuring our content is discoverable and accurately represented on all platforms.
- Provide technical leadership and oversight for the web platform, guiding everything from routine maintenance and bug fixes to strategic platform migrations to ensure the website remains technically excellent, performant, and secure.
Other
- 8+ years of progressive experience in web management, digital experience, or digital marketing, preferably within a B2B technology or SaaS company.
- Demonstrated track record of developing and executing successful web strategies that have resulted in measurable improvements in user experience and key business metrics like customer retention, engagement, and account expansion.
- Proven experience managing large-scale, complex websites and leading cross-functional projects from conception to completion.
- Excellent written and verbal communication skills, with the proven ability to present complex data and strategic concepts to both technical and non-technical stakeholders.
- Location: Preferred location is South Florida, but open to remote US.
