Google's Platform and Devices (P&D) Developer Marketing team aims to drive the success of Google's developer platforms by engaging software engineers and developers globally through various marketing initiatives. The P&D Developer Growth Marketing team specifically focuses on accelerating developer adoption and success by leveraging data-driven insights, marketing technologies, and strategies to identify and execute growth initiatives.
Requirements
- Experience with SQL and data visualization tools.
- Experience in marketing attribution modeling.
Responsibilities
- Devise data-driven strategies to enhance customer acquisition, and overall business growth by leveraging various owned and operated marketing channels and work with paid media to optimise channels and optimise user experiences.
- Structure, and analyze data on product usage, marketing performance metrics, run experiments, A/B tests and make recommendations for optimizations in strategy and operations.
- Develop a rigorous testing methodology and design experiments to validate adoption hypotheses and optimize marketing channel performance.
- Communicate results and go-forward plans and strategies with leadership proactively, and methodically test new tactics and channels to uncover opportunities for product growth.
- Leverage an understanding of developer adoption barriers to architect and optimize Next Best Action (NBA) life cycle campaigns that guide developers through critical user journeys.
- Leverage data and technology to deliver the right message at the right time through owned and operated channels, ultimately establishing Google as a trusted guide for developers.
Other
- 6 years of experience in Marketing, and 3 years of experience with CRM and Marketing automation focusing on SaaS products.
- Experience working cross-functionally with various stakeholders and teams.
- 3 years of experience in growing life cycle and growth marketing programs.
- Experience in B2B or technology products.
- Experience working with global teams across multiple time zones.
- Ability to influence executive stakeholders across cross-functional teams.
- Excellent communications skills.
