Gen Digital is seeking a Director of Product Marketing for LifeLock to own the full product marketing strategy and contribute to early phase M&A and partnership scouting, identifying market opportunities and emerging competitors in identity protection and financial wellness.
Requirements
- Experience in subscription businesses or in categories such as identity theft protection, cybersecurity, financial services or financial wellness is preferred.
- Proven success leading complex go-to-market programs and major product launches.
- Strong strategic thinking, structured problem-solving capabilities, and executive communication skills.
- Strong storytelling, communication, and writing skills, with the ability to simplify technical concepts based on target segments.
- Experience working with or supporting M&A or partnership evaluation is beneficial.
- Ability to thrive in a matrixed environment and influence senior stakeholders.
Responsibilities
- Develop a strong understanding of customer needs, competitive dynamics, market trends, and emerging threats in identity protection and financial wellness.
- Translate market and customer insights into recommendations that influence product direction and strategic priorities for LifeLock.
- Partner with Product leadership to guide roadmap decisions.
- Own the messaging architecture and value proposition for LifeLock, including the extension of the brand into financial wellness.
- Lead go to market planning for all new product launches, proposition tests, feature releases, and pricing changes, including channel plans, launch tiers, and success metrics.
- Maintain a competitive landscape view across identity protection, including how competitors are offering financial wellness features and what fintech competitors are extending into identity theft protection
- Identify emerging players, adjacent opportunities, and whitespace categories relevant to LifeLock and the broader Trust Based Solutions segment.
Other
- Ten or more years of combined experience across Product Marketing, Corporate Strategy, Management Consulting or related domains with at least four years’ experience in Product Marketing.
- Strong strategic skills, clear communication, and the ability to operate at both the executive level and the hands-on level.
- Serve as the senior product marketing leader for LifeLock within the Trust Based Solutions segment.
- Influence and partner with Product, Trust Based Solutions leadership, and other senior stakeholders across Gen.
- Promote a culture of customer insight, data-driven thinking, and go to market excellence.
