Intuit is looking to build an enterprise-level Sales Marketing center of excellence to improve customer engagement and retention for their managed accounts, leveraging technology for personalization at scale.
Requirements
- 10+ years of business experience in product and/or sales marketing within SaaS/Technology companies, preferably FinTech, with experience in payments or financial operations solutions like bill pay.
- Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts, ideally for financial or bill pay solutions.
- Experience with both qualitative and quantitative customer research.
- Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience.
- Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
- Unabashed at seeking efficiency by testing and deploying the latest technology.
- Experience leading and cultivating a team.
Responsibilities
- building a customizable approach to value creation for our managed accounts, aimed at exceeding customer engagement and retention goals, while leveraging the latest technology to enable that personalization at scale.
- building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts, ideally for financial or bill pay solutions.
- quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience.
- leverage data to measure marketing performance, inform growth opportunities and business case development.
- testing and deploying the latest technology.
- Create and manage integrated marketing campaigns to generate consideration and demand across multiple channels, including email, social media, digital advertising, and events for Bill Pay.
- Lead content strategy and content creation to enable demand generation for Bill Pay.
Other
- strong track record in setting strategic direction, strong partnership with sales organizations, and executive-level influence.
- demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bent for speed in action and generating results.
- mix of strategic vision, leadership, cross-functional program execution, a deep understanding for enterprise-sales, and experience working in dynamic environments that move with velocity.
- Customer Obsessed: Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers.
- Self-Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
