Intuit is looking to build an enterprise-level Sales Marketing center of excellence to drive customer engagement and retention goals for their Bill Pay product by leveraging technology for personalization at scale.
Requirements
- Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts, ideally for financial or bill pay solutions.
- Experience with both qualitative and quantitative customer research.
- Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience.
- Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
- Unabashed at seeking efficiency by testing and deploying the latest technology.
- Experience leading and cultivating a team.
- Ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.
Responsibilities
- Create and manage integrated marketing campaigns to generate consideration and demand across multiple channels, including email, social media, digital advertising, and events for Bill Pay.
- Lead content strategy and content creation to enable demand generation for Bill Pay.
- Provide valuable content, develop webinars and participate in events to build and nurture relationships with customers over time for Bill Pay.
- Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives for Bill Pay.
- Inform the product roadmap and GTM planning by collecting market and client insights specifically for Bill Pay.
- Build connections within the QuickBooks Money portfolio, with a focus on Bill Pay.
- Test and deploy the latest technology to enable personalization at scale.
Other
- 10+ years of business experience in product and/or sales marketing within SaaS/Technology companies, preferably FinTech, with experience in payments or financial operations solutions like bill pay.
- Customer Obsessed: Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers.
- Compelling Communicator: Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts.
- Self-Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
- Collaborator & Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.
