Netflix is launching a new lower-priced, ad-supported tier and needs to build the foundation of its ads business, including developing robust measurement solutions to demonstrate campaign impact and drive advertiser trust.
Requirements
- Building first-party measurement frameworks
- Building self-serve reporting tools
- Building actionable insights platforms
- Designing and implementing scalable measurement capabilities
- Ensuring the delivery of consistently high-quality, statistically rigorous measurement outputs, including campaign lift results, incrementality experiments, and actionable insights that influence product direction and client strategies.
- Guiding the development of self-serve dashboards, post-campaign wrap reports, and executive summaries that resonate with both technical and non-technical audiences.
- Translating complex data sets into actionable business insights
Responsibilities
- Develop and deliver innovative first-party measurement solutions (e.g., brand and conversion lift, incrementality).
- Enable seamless integration with third-party measurement providers.
- Deliver end-to-end measurement reporting that powers actionable post-campaign insights.
- Obsess over experiment design, methodology integrity, cross-platform comparability, and the accuracy of our reporting frameworks.
- Establish a scientifically rigorous, privacy-forward foundation for campaign impact measurement.
- Build scalable measurement capabilities that drive advertiser trust and deeper insights into what truly moves the needle.
- Oversee integration and validation of third-party measurement partners, ensuring accuracy, consistency, and interoperability with internal systems while evaluating when first-party solutions provide differentiated value.
Other
- Build, lead, and inspire a high-performing team of data scientists and analytics engineers.
- Foster strong, collaborative partnerships with key stakeholders across Product, Engineering, and GTM teams.
- Define and execute a team charter and measurement roadmap that scales with the business—prioritizing high-impact initiatives, product integrations, and standardized post-campaign reporting capabilities.
- Act as a bridge between technical and commercial teams, bringing deep understanding of the ads ecosystem—including how CTV campaigns are served, measured, and optimized—to shape both product features and go-to-market narratives.
- Proven leadership experience in a multi-disciplinary environment, with a strong focus on data-as-a-product solutions
- Demonstrated tenacity and resilience in driving complex, cross-functional projects—able to navigate challenges, propose innovative solutions, and scale measurement and reporting capabilities that meet diverse business needs.
- A dual thinker—highly quantitative and capable of translating complex data sets into actionable business insights, while also demonstrating high emotional intelligence (EQ) to act as a trusted product ambassador to internal teams and external business partners.
- Player-coach mindset—able to develop long-term measurement roadmaps and product strategies, while simultaneously executing hands-on technical tasks and ensuring the team delivers high-quality, impactful outputs.
- Excellent communicator, able to build relationships, communicate technical and non-technical information clearly, write detailed reports, and deliver compelling presentations to internal and external partners.
- Business-minded with the ability to translate strategic objectives into actionable analyses, and use those insights to drive data-driven recommendations that optimize product offerings and advertising effectiveness.
- A passion for TV and movies, and defining the future of entertainment.
