Kenmore's retail expansion and brand growth, with a primary focus on Amazon marketplace growth and optimization, requires the integration of advanced AI tools into creative development, channel optimization, and partnership initiatives.
Requirements
- Proficiency in AI content generation tools (video, image, copywriting)
- Strong knowledge of Amazon marketplace optimization and retail content best practices
- Demonstrated ability to integrate AI technologies into creative and business workflows
- Experience supporting business development initiatives and external partnerships
- Expertise with advanced AI creative tools and strong familiarity with e-commerce analytics platforms
- Demonstrated ability to optimize retail content through data-driven strategies
Responsibilities
- Leads the development and production of video, imagery, and copywriting assets utilizing AI platforms, ensuring high-quality, brand-aligned content that drives engagement and supports retail and business objectives
- Oversees the adoption and integration of AI-driven review and content automation tools to enhance workflow efficiency, improve content quality, and scale creative production
- Ensures all creative assets are optimized for retail platforms, with a particular emphasis on meeting Amazon marketplace requirements and enhancing product discoverability and conversion
- Designs and implements data-driven strategies to maximize brand presence, customer engagement, and conversion rates across Amazon and other retail channels
- Monitors and analyzes channel and creative performance data, leveraging insights to refine strategies, improve ROI, and inform future content initiatives
- Champions the use of advanced AI technologies to expand creative capabilities, streamline processes, and enhance channel content performance
- Develops content toolkits, playbooks, and scalable assets to support integration programs with internal teams and external retail partners
Other
- 3-4 years of related experience
- Strong organizational skills, with ability to manage multiple priorities across creative and commercial objectives
- Proven success in cross-functional collaboration to deliver innovative, brand-aligned solutions
- On Occasion (Less than 5%) Travel Requirements
- REMOTE Work-In City
