The Wall Street Journal's Opinion section needs to guide audience growth strategy by delivering critical digital insights and visualizations. This role will help create new dashboards and metrics to support audience segmentation projects, provide daily research support, analyze articles, and collaborate with data science teams to improve audience engagement.
Requirements
- 3+ Years’ data analytics experience including modeling complex data transformations
- Advanced SQL proficiency (this will be assessed via technical assessment and interview)
- Experience converting raw data into visual insights to help support content decisions
- Cloud-based data warehouse experience (i.e. BigQuery)
- Experience creating data models and pipelines
- Familiarity with product, A/B, statistical, and significance tests
- Experience with Tableau or Looker
Responsibilities
- Lead WSJ Opinion's data analysis strategy and manage a data analyst
- Analyze data from new platforms to inform better business decisions and our platform strategy (e.g., Snap, YouTube, Instagram)
- Make decisions that drive product strategy based upon an analysis of readership and subscriber feedback
- Assist the Managing Editor with business cases for traffic growth initiatives, such as social media posting cadence on main handles and product enhancements
- Serve as the liaison between Opinion and senior managers in Product, Marketing, Finance, and Engineering in order to advance implementation strategic initiatives and projects
- Create new dashboards and metrics that support audience segmentation projects
- Provide daily research support, analyze historical and planned articles, and collaborate with other teams to develop audience insights
Other
- Deliver insights into tangible product and strategy recommendations
- Experience delivering business insights to senior executive audiences
- Ability to distill technical information to non-technical audiences
- Created project strategy plans that identify tasks, milestones, and deliverables
- Experience with digital web analytics tools such as Omniture, Google Analytics, Parse.ly, or Chartbeat
