The Coca-Cola Company is constantly evolving, developing new products, acquiring brands, and pioneering new ways of doing things. This role supports the business by driving brand growth and equity through strategic marketing plans and data-driven insights.
Requirements
- Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
- Proficient in utilizing data visualization tools to communicate brand performance insights and contribute to data-driven storytelling for internal brand team updates.
- Demonstrates ability to conduct root cause analysis on brand performance data to identify key drivers and areas for improvement within assigned brand initiatives.
- Knowledge of procedures and media used to drive increased volume and brand equity.
- Ability to manage and inspire agency performance.
- Knowledge of the creative brief development process.
Responsibilities
- Use knowledge of syndicated sources (e.g., AC Nielsen, Numerator, Luminate, 5840, CCT+, Home Scan) to analyze trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, commercial activation).
- Leverage analytics turning them into clear stories, driving insights that lead to action: "What/Why, So what, now what."
- Build compelling stories leveraging analytics and insights to influence the system and to drive action for the brand
- Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.
- Manage local brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
- Partner with other brand managers and Operating Unit category teams to find communalities with other local brands to define and develop common plans and executions.
- Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
Other
- Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business, MBA preferred
- 3+ years of relevant work experience in brand management
- Travel Required: 00% - 25%
- Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
- The Coca-Cola Company will not offer sponsorship for employment status
