JetBlue is looking to solve the problem of personalizing, scaling, and measuring CRM campaigns by leveraging advanced segmentation strategies, querying and modeling customer datasets, and driving lifecycle marketing impact through data science principles.
Requirements
- Expert-level proficiency in SQL with the ability to independently manipulate large datasets.
- Demonstrated experience developing segmentation models and predictive audiences using customer and behavioral data.
- Familiarity with Customer Data Platforms (CDPs), CRM platforms, and customer journey orchestration tools.
- Hands-on experience with customer engagement platforms such as Braze, and the ability to configure campaigns, journeys, and real-time triggers.
- Hands-on experience with first party data activation platforms such as LiveRamp
- Strong visualization and storytelling skills using Tableau, Looker, or Power BI.
- Experience with machine learning models and AI-driven targeting is a plus.
Responsibilities
- Query large-scale customer datasets using SQL and collaborate with Data Engineering and Analytics to extract, clean, and model data for CRM use.
- Design, implement, and refine customer segmentation strategies based on behavioral, transactional, and lifecycle attributes.
- Build and maintain predictive audience models to drive CRM, loyalty, and performance marketing initiatives.
- Use audience models and segmentation strategies to inform the structure and timing of the promotions calendar and the ongoing build and optimization of lifecycle campaigns.
- Independently source and build high-value audience segments that can be deployed across media and digital marketing channels to drive spend efficiency, improved targeting, and higher conversion.
- Create and manage reusable audience frameworks and segmentation templates within internal tools and platforms.
- Lead creation of curated data models and integration of customer data across CRM, digital, and advertising ecosystems; ensure data accuracy, consistency, and compliance.
Other
- The Manager leads with data – building advanced segmentation strategies, querying and modeling customer datasets and collaborating across teams to ensure Customer Relationship Management (CRM) campaigns are personalized, scalable and measurable.
- The Manager will be responsible for powering both broad and highly targeted offer campaigns, enabling cross-functional matrix partners with precision audiences, and using data science principles to drive lifecycle marketing impact.
- The ideal candidate is a technically adept CRM expert with deep experience in first-party data, segmentation and offer planning and management.
- Available for overnight travel (10%).
- Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun.
