The NBCU Media Group needs to ensure robust and scalable data pipelines, optimize access to media data, and surface insights into paid media performance to drive growth-maximizing decisions.
Requirements
- Deep understanding of media data, including structure, sources, and business applications in the context of marketing, digital, and linear media platforms.
- 4+ years of hands-on experience designing and operating data pipelines in a media or marketing analytics environment.
- Demonstrated expertise in building and managing conversion APIs and integrating with tools such as funnel.io for marketing data ingestion.
- Mastery of at least one major business insight or BI tool (Looker, Tableau, PowerBI, or equivalent), including dashboard design and deployment.
- Working knowledge of marketing analytics methodologies, including MMM, MTA, and experimentation, and experience collaborating with analytics teams on these initiatives.
- Proficiency in SQL, as well as experience with modern data pipeline technologies (e.g., Python, Airflow, DataBricks, Snowflake, BigQuery).
- Familiarity with data governance, data privacy, and security best practices as applied to media and marketing data ecosystems.
Responsibilities
- Lead the design, development, and maintenance of scalable, secure media data pipelines, ensuring seamless data access and high data quality for analytics and business decision-making.
- Partner with engineering and analytics teams to integrate new data sources, including media platforms, conversion APIs, and third-party tools such as funnel.io, enabling comprehensive media data aggregation.
- Develop and manage stakeholder-facing user interfaces that democratize access to media data and empower business users to derive actionable insights.
- Drive project management for all media data engineering initiatives, ensuring on-time delivery, cross-team alignment, and effective prioritization of resources, including coordination with offshore contractors.
- Collaborate closely with marketing analytics and decision sciences teams to support advanced media measurement strategies, including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), and experimentation frameworks.
- Implement and monitor data governance best practices to maintain data integrity, privacy, and compliance across all media data flows.
- Continuously evaluate, recommend, and implement new technologies and architectures that improve pipeline efficiency, scalability, and reliability.
Other
- Proven experience working with cross-functional data engineering and analytics teams, both onshore and offshore.
- Strong project management skills, with a track record of delivering complex data engineering projects on time and within scope.
- Strong communication, presentation, and interpersonal skills, with the ability to influence cross-functional stakeholders and leadership.
- Strong sense of accountability, curiosity, and an innovative mindset, with the ability to thrive in a fast-paced, evolving environment.
- Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
