Zeta Global is seeking a Manager to join their ZX Data Science & Analytics team to serve as a trusted analytics partner to clients, driving optimal outcomes through marketing measurement, advanced analytics, optimizations, and testing.
Requirements
- Strong technical expertise in SQL, data visualization tools (e.g., Tableau) is necessary.
- Proven ability to implement statistical analysis and/or predictive modeling techniques, with the capability to effectively translate technical analyses for a business audience.
Responsibilities
- Utilize data and insights to drive campaign measurement, prescriptive optimizations, and develop a path to consistent performance that exceeds client expectations.
- Assist in the development and deployment of state-of-the-art predictive and self-adjusting ML models to significantly enhance campaign performance.
Other
- Serve as a trusted analytics partner to Zeta’s clients, focusing on improving their ROI and market share.
- Lead and manage a team of Analysts and train them to serve as independent Analytics leads with clients.
- Collaborate with cross-functional teams (Sales, Account Management, Operations) to establish repeatable frameworks for actionable insights.
- Undertake quarterly strategic Data and Analytics projects that create added value for Zeta and its clients.
- Excellent communication and presentation skills are essential, as the effectiveness of analysis findings hinges on your ability to present them in a clear and organized manner.
- Exceptional attention to detail is required to meet aggressive deadlines.
- You thrive as a change agent, providing decision-makers with actionable insights derived from data.
