Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications.
Requirements
- Proven experience (7+ years) leading product marketing, technical marketing, or developer advocacy teams within the software development space.
- A track record of leading teams that successfully create deep technical marketing content that resonates with and is trusted by developers and software professionals.
- Extensive experience in programming and DevSecOps, enabling you to lead technical discussions with developers authentically and credibly.
- Strong understanding of the Software Development Life Cycle (SDLC) and developer tools.
- Good understanding of code development and analysis concepts such as static code analysis, SCA, Git, CI/CD pipelines, IDEs, and AI coding tools.
- Familiarity with DevSecOps platforms and their integration into developer workflows.
- Deep technical understanding and passion for software products and the underlying technology.
Responsibilities
- Lead the development and execution of a data-driven technical content strategy, guiding your team in creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content to establish thought leadership and fuel demand generation.
- Define and guide your team's communication of compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
- Direct your team's engagement with the developer community through technical content (videos, how-to, tutorials, blogs) webinars, and events to build awareness, foster adoption, and gather critical feedback.
- Assist Product Marketing with the development and execution of comprehensive go-to-market strategies for new product features and launches, ensuring seamless cross-functional alignment.
- Collaborate intimately with product marketing, product management and development, sales engineers, and demand generation teams to plan and execute programs that drive adoption and revenue.
- Act as the voice of the technical customer and developer community internally, using market intelligence and feedback gathered by your team to influence product roadmap decisions and prioritization.
- Drive a deep, team-wide understanding of our target technical customers and the competitive landscape, translating insights from market research into actionable product and marketing strategies.
Other
- Experienced and empathetic leader to build, mentor, and guide our Developer Advocacy and Content team.
- Ability to understand and communicate technical concepts effectively to both technical and non-technical audiences.
- Exceptional written and verbal communication skills with fluency in English.
- Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
- Ability to lead and work collaboratively with cross-functional teams in a fast-paced environment.
