Safelite's Digital Analytics Manager is responsible for driving data-informed decision-making across its digital platforms by integrating data sources, developing advanced models, and uncovering actionable insights to enhance the understanding of digital behavior and customer interactions.
Requirements
- Experience using Google measurement suite (Required)
- Proficient in Google Analytics 4 and Google Tag Manager (High proficiency)
- Proficient using data visualization and business intelligence tools such as Tableau (High proficiency)
- Well-versed in writing and optimizing SQL queries for data extraction and analysis (High proficiency)
- Ability to translate complex data into actionable insights and compelling narratives to technical and non-technical audiences (High proficiency)
Responsibilities
- Establish and maintain a robust testing environment by leading ideation and design of digital experiments, estimating test durations, developing and executing measurement plans, conducting research and post-test analysis, and fostering cross-functional awareness of testing initiatives.
- Ensure comprehensive measurement of digital tests (including A/B and multivariate tests across digital properties) by applying rigorous testing principles and overseeing execution through both individual contributions and team efforts.
- Identify and fulfill analytical needs within the digital ecosystem, with a focus on developing effective dashboards, implementing accurate tagging strategies, and delivering actionable reporting.
- Uncover opportunities to enhance the digital experience by proactively analyzing user behavior, identifying friction points, and recommending data-driven improvements.
- Lead, coach, and develop a team of technically specialized analysts in alignment with Safelite’s People Powered principles, fostering growth, collaboration, and excellence in digital analytics.
Other
- Bachelor's Degree Statistics, analytics or related quantitative field (Required)
- Master's Degree Statistics, analytics, or related quantitative field (Preferred)
- 4-6 years Directly related experience (Required)
- Experience managing highly technical teams (Required)
- Strong communication, relationship building and influencing skills (High proficiency)
