Greystar is looking to optimize its non-search paid media marketing efforts for its US Property Management division by enhancing strategy, execution, and vendor management to maximize return on investment and stakeholder value.
Requirements
- 5-7+ years’ experience in a marketing leadership position, with a focus on developing and implementing non-search paid media marketing strategies and campaigns.
- Strong command of and certification in Google AdWords and Bing Ads is preferred and ideal for incumbents in this position.
- Must have a solid knowledge of and experience in paid media strategy development and execution, including using Paid Social, OTT, and Programmatic.
- Hands-on experience with key industry tools, such as Facebook Ads Manager, Facebook Business Manager, YouTube, Google Search, Google Display Network, GTM, and Google Analytics is highly desired, and knowledge and experience in campaign tagging, Q/A, technical troubleshooting, CRO projects, and A/B testing is preferred.
- Proficient in analyzing and interpreting marketing data related to digital marketing and search engine management and search engine optimization.
- Skilled and comfortable in using digital and online software and apps to accomplish work, manage and organize time, and communicate, including the ability to use Microsoft products such as Word, Excel, PowerPoint, and TEAMS, email, and virtual meeting software.
Responsibilities
- Direct, lead, and manage the planning, implementation, and execution of the US Property Management division’s overall strategy, initiatives, and priorities related to non-search, paid media marketing products, including display advertising, social media advertising, OTT, and referral partner merchandising.
- Select, contract with, and manage relationships with external marketing vendors, suppliers, and other external marketing resources to support non-search paid media marketing projects, campaigns, and other strategies, and manage the day-to-day operation and delivery of contracted paid media products and services to ensure compliance with Greystar standards for product quality, timeliness, and customer service.
- Define and continually review and update the array of non-search paid media marketing product offerings to meet Company needs, and prioritize process scale and review cost efficiencies and stakeholder value to maximize the return on investment of paid search campaigns.
- Set, define, and implement standards and product type-appropriate key performance indicators for tracking, measuring, and evaluating results on non-search paid media marketing campaigns and strategies, and examine and analyze marketing data to monitor and report key trends and findings related to impressions, clicks, clickthrough rate, cost-per-click, and cost per site visit.
- Access, analyze, and interpret marketing data and reporting packages to proactively recommend and develop new paid media marketing strategies, track and evaluate the success of existing strategies and tactics, identify opportunities for improving results, and partner with external paid media product vendors and service providers to modify product mix, campaigns, or tactics to maximize the return on investment and optimize performance.
- Maintain a current knowledge and awareness about advancements, improvements, and new technologies related to non-search paid media marketing products and strategies, act on opportunities to test or pilot new search products and practices, and lead projects and initiatives to drive efficiencies, contain costs, and elevate the effectiveness of the discipline.
- Engage regularly with other Digital Marketing teams to ensure alignment around marketing strategies, coordinate on cross functional projects and initiatives, and implement process improvements and act on opportunities related to search programs and initiatives.
Other
- Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field.
- Very strong process and project management skills and a proven track record in successfully managing teams that execute the tasks required for end-to-end marketing strategies and projects according to specified timelines, legal standards, and defined outcomes.
- Skilled in organizing and managing personal and team productivity, meeting deadlines, and coping and managing through quickly changing priorities and environments.
- Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts is required.
- Excellent written, oral, and interpersonal communication skills, with a strong customer-centric orientation.
- Solid ability to make creative and compelling presentations related to search engine strategy and search products to diverse audiences, including clients, investors, and other internal and external stakeholders.
- Must be experienced in interacting with team members from multiple functional disciplines and different job levels, as well as building and maintaining productive relationships with external vendors and suppliers, and business leaders throughout the Company.
- Ability to work effectively with internal and external creative development teams and vendors to produce and deliver quality digital assets is critical.
- Excellent leadership and people-management skills, with solid experience in acquiring and developing talent, building and managing teams comprised of diverse team members, and promoting a productive and energized work climate that encourages team member growth, engagement, and retention.
- Some experience in managing through performance issues and conflicts, and coaching and mentoring line level team members.
- Occasional travel within the US may be required to attend business meetings, training sessions, conferences, or other situations necessary to accomplish all or parts of the daily responsibilities of this position.
