Meta is looking to re-energize the Facebook brand at scale and deepen brand affinity and product engagement
Requirements
Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
Experience managing multiple campaigns/initiatives across markets simultaneously
Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
Experience influencing leadership and gaining executive and VP level buy-in and advocacy
Experience leading consumer marketing for large-scale tech brands
Experience working and thriving in an ambiguous, agile environment
Tech sector experience
Responsibilities
Shape Facebook’s brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
Set the strategic vision and lead execution of Facebook’s ‘evergreen’ marketing initiatives
Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
Other
12+ years of experience with consumer brand marketing at companies with global scale
5+ years of people management experience
Bachelor's Degree
Experience building annual marketing plans, including creating the business case for incremental investment
Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
