Meta is looking to re-energize the Facebook brand at scale, deepen brand affinity and product engagement, and shape the future direction of the Facebook brand.
Requirements
- Experience building annual marketing plans, including creating the business case for incremental investment
- Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
- Experience managing multiple campaigns/initiatives across markets simultaneously
- Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
- Experience leading consumer marketing for large-scale tech brands
- Experience working and thriving in an ambiguous, agile environment
- Tech sector experience
Responsibilities
- Shape Facebook’s brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
- Set the strategic vision and lead execution of Facebook’s ‘evergreen’ marketing initiatives
- Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
- Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
- Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
- Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
Other
- 12+ years of experience with consumer brand marketing at companies with global scale
- 5+ years of people management experience
- Experience influencing leadership and gaining executive and VP level buy-in and advocacy
- Bachelor's Degree
- Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
