The Wella Company is looking to hire a Marketing Manager for Sebastian Professional to lead the development of innovative new products and drive end-to-end marketing execution for their haircare and styling portfolio. The goal is to translate consumer insights into breakthrough innovation and compelling campaigns.
Requirements
- 5+ years in brand management, product development, or marketing (haircare or beauty industry experience required)
- Proven track record managing cross-functional teams and launching new products
- Strong analytical, strategic thinking, and storytelling skills
- Excellent communication, collaboration, and project management abilities
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Experience bringing haircare or beauty products to market and understand formula development timelines.
Responsibilities
- Develop clear, differentiated product positioning and claims based on market analysis and competitive benchmarking.
- Collaborate with cross-functional teams to build go-to-market plans and support creative development for packaging, photoshoots, and external agencies.
- Partner with the Digital Marketing team to translate product messaging into high-impact, thumb-stopping campaigns across channels.
- Lead the development of new product launches, building data-driven business cases and aligning with brand and financial goals.
- Collaborate with R&D, Consumer Insights, Claims, Finance, and Global Markets to deliver high-performance formulas that meet margin targets.
- Own and lead stage gate processes, project kickoffs, and post-launch analysis for key brand initiatives.
- Build integrated 360 marketing strategies designed to win with both consumers and professionals.
Other
- Hybrid work arrangement (3X a week in office)
- Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs
- High attention to detail and ability to manage multiple priorities
- Strong pulse on beauty trends and cultural shifts.
- Self-starter who thrives in fast-paced environments and loves a new challenge.
