Netflix is looking for a Growth Marketing Manager to help translate business objectives into learning agendas and testing roadmaps that will influence the strategies and decisions of the Marketing organization. This Manager will primarily oversee the global learning agenda for Full Funnel Marketing to unlock/test new capabilities, standardize measurement, evaluate business impact, and define best practices across the marketing funnel.
Requirements
- Subject matter expertise in full funnel consumer marketing data, tactics, and strategies across channels (offline, digital, social, SEO, ASO, CRM, etc)
- High comfort level executing comprehensive analyses and shifting between the macro and micro
- Experience managing a learning agenda and implementing experiments, tests, and pilots (including managing budgets, timelines, and reporting comms)
Responsibilities
- Optimize the customer journey between off- and on-service touchpoints through testing and analysis with growth product and product marketing
- Advise on full funnel marketing strategies and measurement for new business initiatives (e.g. Live Experiences) to ensure application of best practices and solutions
- Research and develop new marketing metrics or models with data science, finance, and consumer insights (e.g. conversation/brand lift, media mix/attribution modeling, etc)
- Build a centralized strategy and learning agenda for CRM/Marketing Messaging across marketing functions
- Define the value of ASO in the marketing mix for different lines of business (e.g. streaming vs mobile games)
- Identify opportunities to test upper- and mid-funnel direct response marketing tactics to optimize campaign performance
- Establish the technical requirements needed to enhance our full funnel marketing capabilities and partner with product managers and engineers to prioritize OKRs and implement solutions
Other
- 7+ years in growth marketing, marketing analytics, strategy and operations, or other roles that require a blend of analytics, strategic thinking, and heavy cross-functional interaction
- Exceptionally strong written, verbal, and visual communication with the ability to 1) translate data into actionable insight, 2) engage a variety of stakeholders (technical and non), and 3) influence the business
- Resourceful, endlessly curious, and has a high comfort level managing complex initiatives
- High tolerance for change and the capacity to accomplish enormous amounts of work in a fast-paced environment
- Respect, understanding, and enthusiasm for the Netflix culture
