American Express is looking to increase profitability and customer relevance in marketing campaigns through best-in-class analytics for their U.S. Consumer Services Team.
Requirements
- Deep experience and expertise with databases query languages (HiveQL, SQL, or the equivalent) is a must.
- Experience in working with very large datasets using Big Data tools and platforms (Hadoop, Spark, or the equivalent).
- Understanding of experimental test design in campaign marketing
- Demonstrated ability to frame business problems into analytical problems, leverage external thinking and tools to deliver business insights.
- Strong quantitative skills with a solid understanding of probability and statistics
- Experience with using analytics to drive business results.
Responsibilities
- Develop strong relationship with internal marketing partners to understand and help frame key business problems.
- Drive incremental revenue by scaling spend and lend treatments through targeting customers at the right time with the right offer by continuously intercepting the relevant customer behavior signals in our rich data sources.
- Enhance economic optimization framework with focus on increasing short-term and long-term revenue while optimizing cost through customer level ROI driven targeting.
- Conduct strategic analyses to inform business decisions and provide actionable recommendations.
- Write and present fact-based presentations to key partners.
- Manage BAU campaign targeting, experimental design, results read, etc. across the entire US consumer portfolio.
- Point of Contact on customer acquisition campaigns for marketing channels
Other
- Advanced degree in a statistics/business/economics/decision science related field highly preferred.
- Self-motivated and ability to work autonomously on multiple projects simultaneously.
- Strong communications and relationship building skills with an ability to develop and deliver effective presentations.
- Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
