Santander Consumer USA is looking for a Manager, Marketing Technology and Digital Products to drive the marketing technology strategy and digital experience ecosystem, ensuring effective, compliant, and timely delivery of customer and dealer communications across digital channels.
Requirements
- Strong understanding of marketing technology platforms and ecosystems (email, campaign orchestration, CRM, CMS, analytics).
- Familiarity with enterprise tools such as Oracle Responsys, Adobe Journey Optimizer, Adobe Campaign, and WordPress CMS.
- Experience using or directing work in project management applications such as Workfront or JIRA.
- Deep knowledge of marketing operations best practices, data governance, and compliance requirements.
- Proven success directing initiatives in Agile or hybrid delivery environments.
- Experience in financial services or other regulated industries
- Experience with Microsoft Office products
Responsibilities
- Oversee the strategy, governance, and optimization of the email marketing and campaign orchestration platforms (e.g., Oracle Responsys, Adobe Journey Optimizer, or Adobe Campaign).
- Guide the development of multi-channel marketing programs that drive engagement, retention, and brand consistency across diverse audiences.
- Establish processes and best practices for campaign execution, quality assurance, and analytics in partnership with marketing operations and analytics teams.
- Direct the planning and alignment of campaign calendars across business units to ensure timely and coordinated delivery.
- Collaborate with data and analytics teams to advance segmentation, personalization, and measurement capabilities.
- Lead a team of product managers responsible for customer- and dealer-facing websites (e.g., SantanderConsumerUSA.com).
- Define and prioritize the digital product roadmap, balancing innovation with operational excellence and compliance.
Other
- Bachelor’s degree or equivalent professional experience in Marketing, Communications, Computer Science, Business Administration, or a related field.
- 5+ years of progressive experience in digital marketing, marketing technology, or marketing operations leadership.
- 3+ years of experience managing digital product or platform teams.
- 5+ years of direct people management experience, leading cross-functional or multidisciplinary teams.
- Ability to lead cross-functional teams and influence at all levels of the organization.
