The company is looking to connect marketing automation tools, CRM capabilities, and sales enablement and demand generation platforms to drive measurable growth and operational efficiency.
Requirements
- Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365, HubSpot) and marketing automation tools.
- Proven track record in product strategy and roadmap development for sales and marketing technologies.
- Strong understanding of marketing workflows, lead lifecycle management, and sales enablement.
- Analytical skills with experience in A/B testing, funnel analysis, and marketing attribution.
Responsibilities
- Define and own the product strategy and roadmap for sales and marketing platforms, ensuring alignment with business goals and revenue objectives.
- Serve as product owner for CRM and marketing automation tools, driving adoption and maximizing ROI.
- Collaborate with technology teams to prioritize features, integrations, and automation that improve lead quality, conversion, and pipeline velocity.
- Design and implement automated workflows in HubSpot and other marketing tools to support lead nurturing, segmentation, and personalized outreach.
- Ensure seamless integration between CRM and marketing platforms, enabling data-driven campaigns and accurate attribution.
- Build and manage automated sales campaigns (e.g., drip, nurture) that accelerate conversion and support rep outreach.
- Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health across platforms.
Other
- Partner with sales and marketing leadership to gather user feedback and translate it into actionable platform enhancements.
- Monitor platform performance and utilization, delivering insights and recommendations to leadership.
- Partner with marketing operations to maintain data integrity and compliance across all systems.
- Stay current on best practices for marketing automation, CRM optimization, and sales enablement technologies.
- Analyze campaign performance and user behavior to identify opportunities for automation and conversion improvement.
- Collaborate with brand, content, and demand generation teams to align messaging and creative with platform capabilities.
- Lead internal communications and training on new features, workflows, and best practices to drive adoption.
- Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred.
- Experience working cross-functionally in a matrixed environment.
- Experience in B2B or B2B2C marketing environments.
