Dentsu is looking to optimize the performance of digital and offline marketing initiatives for clients by implementing solutions such as report automation, analysis, and insight.
Requirements
- Advanced proficiency with Microsoft Excel
- Prior experience with data management and transformation tools (Snowflake, Azure, Databricks, etc)
- Proficient with data visualization tools (Tableau, Power BI, Looker, etc)
- Experience with regular client communication, including presentations of reports
- 4+ years of media analytics experience in a media agency environment
- Bachelor's degree in Statistics, Economics or related quantitative field
- Excellent analytical and problem-solving skills
Responsibilities
- Execution and subject matter expertise of overall analytics strategies on behalf of clients, including data onboarding, data integration, reporting, measurement, testing, advanced analytics (including operationalized machine learning), insight development, and forecasting
- Develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
- Ensure understanding between daily analytics support and approved measurement frameworks
- Prepare and deliver executive-level presentations for internal and external audience
- Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
- Communicate complex data challenges and insights to a range of audiences
- Report to Director, Analytics
Other
- 4+ years of media analytics experience in a media agency environment
- Bachelor's degree in Statistics, Economics or related quantitative field
- Team-oriented with a collaborative spirit, coaching
- Exceptional attention to detail with the ability to quickly turn around project deliverables
- Travel requirements not specified, but candidates available to work PST hours are preferred
