The US Downstream Marketing Manager serves as the commercial expert for the U.S. tracheostomy business acting as the bridge between global marketing strategy and U.S. marketing implementation.
Requirements
- Proficiency with digital marketing tools, content management systems, and CRM platforms preferred.
- Able to gather US specific market and customer feedback to help create and drive initiatives
- Proven track record of downstream marketing execution and commercial impact.
Responsibilities
- Plan, implement, and manage U.S. marketing initiatives, including product launches, campaigns, and regional programs to drive adoption and market penetration.
- Develop sales tools, messaging, and training resources to equip the U.S. commercial team and ensure consistent communication with customers.
- Collect, analyze, and apply customer feedback, competitive intelligence, and market trends to inform strategy and execution.
- Build relationships with key opinion leaders and clinical stakeholders to strengthen advocacy, support field initiatives, and refine messaging.
- Plan, execute, and manage national and regional conferences and trade shows to showcase products and engage healthcare professionals.
- Collaborate on GPO bid strategies, cross references, and pricing initiatives to drive broader market penetration.
- Track key performance indicators, adoption trends, and campaign effectiveness; provide insights to optimize marketing strategies.
Other
- Strong knowledge of the U.S. healthcare market, particularly critical care, respiratory therapy, and hospital/clinic settings.
- Ability to translate customer and market insights into actionable downstream marketing strategies.
- Excellent verbal and written communication skills; ability to create compelling messaging and impactful sales tools.
- Strong project management and organizational skills with experience managing multiple initiatives simultaneously.
- Collaborative mindset with experience working across internal and external stakeholders.
- Analytical and results-oriented, with the ability to measure, report, and optimize marketing initiatives.
- Minimum 4 years of experience in marketing, sales, or commercial roles within the medical device or healthcare industry.
- Typically requires travel 5-20% of the time for customer visits, trade shows, and internal meetings.
