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FICO Logo

Manager, Product Marketing | B2B FICO® Scores

FICO

$98,000 - $154,000
Dec 30, 2025
Remote, US
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FICO is seeking a dynamic product marketer to be a mission-critical contributor to product marketing success across multiple market segments and key initiatives, bringing FICO® Score strategies to life through research, content creation, and marketing project management to directly impact go-to-market effectiveness.

Requirements

  • Research and analytical capabilities with ability to quickly synthesize complex information, identify key insights, and translate findings into compelling content and strategic recommendations.
  • Strong execution track record in marketing complex analytical or technology solutions, with proven ability to communicate technical concepts clearly to business audiences across different formats and channels.
  • Familiarity with AI LLM usage in marketing workflows, demonstrated ability to combine human intelligence with emerging MarTech.
  • Experience with credit scoring solutions or credit reporting agencies.
  • Background in market research, competitive intelligence, or content marketing.
  • Project management experience with process improvement focus.

Responsibilities

  • Deliver mission-critical marketing execution across lending segments by creating compelling content, conducting targeted research, and managing key projects that drive our go-to-market strategies and strengthen FICO's competitive position.
  • Transform complex analytical concepts into accessible, engaging materials that resonate with executives, risk managers, and technical decision-makers across various lending verticals and customer segments.
  • Drive research and competitive intelligence initiatives that inform strategic decision-making, including market analysis, customer insights gathering, and competitive positioning that supports our segment marketing teams.
  • Manage cross-functional projects and streamline marketing processes to improve team efficiency, ensure consistent content quality, and accelerate delivery timelines across multiple initiatives simultaneously.
  • Support messaging development by synthesizing market intelligence, customer feedback, and industry trends into actionable insights that strengthen our positioning and value propositions.

Other

  • Consumer lending and credit industry foundation with experience working at/with financial institutions, fintech companies, or credit-focused technology providers. Understanding of lending processes, credit risk, and industry dynamics.
  • High-velocity work style with demonstrated success managing multiple priorities simultaneously while maintaining quality standards and meeting aggressive deadlines in dynamic environments.
  • Solid grasp of consumer lending regulatory environment including FCRA, Fair Lending, Equal Credit Opportunity Act, and Truth in Lending Act and how they impact marketing and business strategy.
  • Experience supporting multiple business segments or cross-functional teams.
  • An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.