The Walt Disney Studios needs to understand global audience insights to inform creative and strategic decisions for their marketing and production teams, particularly for theatrical releases and Disney+ and Hulu series.
Requirements
- 5+ years quantitative and qualitative market research experience.
- Must have extensive research background, either supplier-side, client-side, or some combination.
- Solid project management skills and experience, including questionnaire design, data analysis and report writing, as well as presenting of findings.
- Ability to think out-of-the-box in assisting with the development of methodological approaches.
- Computer literate with proficiencies in MS Word, Excel, PowerPoint or similar applications.
- Theatrical and/or Streaming Market Research experience strongly preferred.
- International Market Research experience a plus.
Responsibilities
- Oversee and make key contributions to research projects from inception to completion, including the development of appropriate methodologies, data analysis and report delivery.
- Specifically, manage research projects for both theatrical and streaming content campaigns, both domestic and international.
- Oversee the management and contribute to the analysis of syndicated title tracking for theatrical releases, both domestically and internationally.
- Manage numerous ad-hoc, custom quantitative and qualitative research projects on an as needed basis.
- Attend focus groups and screenings, both domestically and internationally, and synthesize the findings into summary form.
- Help maintain the research department’s repository, posting and updating data as necessary.
- Maintain department’s resource planning initiative, ensuring each project is logged and each task within a project is accounted for.
Other
- In partnership with the Director of Studio Research, this position will play an instrumental role in the day-to-day management of quantitative and qualitative research projects being conducted for all content made by The Walt Disney Studio, including movies released in theaters and series released on Disney+ and Hulu.
- Several of these research studies will be global and this role will have varying degrees of supervision, autonomy, and responsibility with them to become a trusted partner for our marketing and production stakeholders.
- Working with Research Business Partners, ensure that the detailed findings and recommendations of every report are on target and provide strategic guidance to The Walt Disney Studios.
- Build and maintain relationships with research counterparts from other divisions of The Walt Disney Company as well as external vendors.
- Respond to time sensitive data requests from internal clients.
