AutoNation is looking to optimize digital performance and enhance website user experience by ensuring accurate data collection and providing key insights through effective web tagging strategies.
Requirements
- Expertise with Tag Management Systems (e.g., Tealium [preferred], Google Tag Manager).
- Strong knowledge of web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Proficiency in web tagging technologies to track user interactions, events, conversions, and eCommerce activities across web and mobile platforms.
- Strong SQL skills for querying and retrieving data from databases.
- Advanced skills in data analysis and visualization (Excel, Tableau, Power BI, Qlik).
- Experience with JavaScript or similar languages for customizing and troubleshooting tags and event tracking.
- Experience with advanced eCommerce tracking solutions (transactions, product views, cart abandonment, checkout flows).
Responsibilities
- Lead the design, implementation, and optimization of web tagging strategies to ensure accurate capture of website interactions, conversions, and user journeys.
- Oversee the setup, deployment, and management of the Tag Management System (TMS), ensuring smooth implementation and ongoing maintenance across websites and mobile platforms.
- Partner with marketing, product, and IT teams to define and refine tagging requirements for website features, marketing campaigns, A/B tests, and product launches.
- Support the Senior Manager of Web Analytics in developing and implementing a comprehensive analytics framework aligned with business goals, KPIs, and tracking metrics.
- Conduct regular audits to validate tagging accuracy, troubleshoot issues, and resolve data discrepancies.
- Develop and maintain analytics reports and dashboards that provide actionable insights into website performance, user behavior, and conversion funnels.
- Ensure the accuracy, reliability, and validation of data collected across platforms.
Other
- 5+ years of experience in web tagging, web analytics, or digital marketing, with at least 2 years in a leadership or management role.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
- Proven ability to manage multiple projects in a fast-paced environment while meeting deadlines.
- Track record of successful cross-functional collaboration with marketing, product, IT, and development teams.
- Passion for continuous learning and staying current with industry innovations, tools, and best practices in web analytics and tagging.
