Alps Alpine North America, Inc. is looking to enter new software services and needs to develop and execute a strategic lifestyle service strategy, competitive analysis, and customer insights to support this entry. The company requires support in gathering and orchestrating economic, industry, and consumer data to identify new start-up business opportunities and guide marketing and business strategies.
Requirements
- Use tools like Google Analytics, Nielsen, or Statista to gather secondary data.
- Advise and use statistical software to analyze data sets.
- Expertise in breadth of consumer and market research tools and new methods, including advances in insights, AI & Machine Learning applications, and behavioral science.
- Expertise in market intelligence tools and data visualization platforms (e.g., IRI, Power BI, Tableau, Nielsen, etc.)
- Proficiency in CRM platforms and customer data analysis
- Familiarity with advanced analytics techniques (e.g., predictive modeling, clustering, regression analysis), hands-on proficiency is a plus.
- Progressive experience in market intelligence, business strategy, consumer insights, or competitive analysis
Responsibilities
- Collect and analyze data on customer demographics, preferences, needs, and buying habits.
- Use tools like Google Analytics, Nielsen, or Statista to gather secondary data.
- Work with marketing to analyze customer data, identify opportunities to enhance the customer journey, and drive retention, loyalty, and lifetime value.
- Study competitors’ products, pricing, marketing campaigns, and market share.
- Advise and use statistical software to analyze data sets.
- Identify trends, forecasts, and actionable insights.
- Prepare reports, dashboards, and visualizations to summarize findings.
Other
- This position is required to conduct business professionally and cordially which will uphold the integrity and reputation of Alps Alpine North America, Inc.
- This position maintains a thorough working knowledge of and adheres to the policies, regulations, and procedures of Alps Alpine North America, Inc.
- This position could require travel to test market and to achieve objectives.
- Strong business acumen and ability to lead individuals/teams or cross-functional departments.
- Exceptional storytelling, communication, and presentation skills with experience delivering insights to executive audiences
