General Motors is seeking to understand how customers interact with digital products, specifically apps and websites, to inform business strategies and shape the future of their digital platforms.
Requirements
- Experience with or exposure to UX/UI market research and usability testing platforms (e.g., UserTesting, Qualtrics).
- Strong analytical skills; with proficiency in running cross-tabs and mining raw data sets.
- Proficient in Word, PowerPoint, and Excel.
- Understanding of AI principles and their application in market research.
- Familiarity with advanced quantitative and qualitative methodologies (e.g., Conjoint, Max Diff, Card Sorting, Ethnography, Observational Research).
- Experience with SQL or Python for data analysis is a plus.
- Moderator experience is a plus.
Responsibilities
- Independently design and conduct quantitative and qualitative research (research approaches, sample plans, surveys, interviews, usability studies) focused on apps and websites.
- Develop research instruments (questionnaires, discussion guides, usability test plans, observational field guides) tailored to digital customer experience.
- Manage multiple projects simultaneously, ensuring timely delivery of insights using DIY tools and supplier-supported fieldwork.
- Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies.
- Analyze research data to extract key findings and translate them into clear, actionable recommendations for product and business teams.
- Support ongoing tracking studies and consumer panels related to digital products.
- Maintain strong relationships with research suppliers and manage project logistics.
Other
- Bachelor’s degree.
- 2+ years of market research experience, preferably with a focus on digital media, apps, or websites.
- Advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field.
- Excellent collaboration and communication skills; able to present findings to diverse audiences.
- Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines.
