To measure the impact of the brands’ narratives and visual representations based on established personas and identified company metrics, and to identify the long-term value of the ActBlue brands, identify established and emerging industry and marketing trends, maintain a pulse on shifts in audience behaviors and appetites, and provide informed Marketing-performance updates and recommendations to the organization.
Requirements
- Strong quantitative analytics skills with Excel (including graphs and pivot tables), SQL, and data visualization tools required; can transform complex data sets into simple visuals and dashboards.
- Experience in statistical and predictive modeling, regression analysis, and data mining.
- Experience managing third-party research vendors.
- Experience supporting brand marketing initiatives with quantitative and qualitative data.
- Intermediate knowledge of marketing research providers in the industry.
- Experience with CRM-based analysis.
- Our roles require extended technology usage and proficiency with virtual communication tools such as Zoom and Slack.
Responsibilities
- Measure and report campaign, media (print, social, website, events, etc), messaging, and creative effectiveness for each marketing initiative.
- Support market research objectives based on key challenges, helping with research study design, execution, and reporting.
- Drive day-to-day analysis and reporting for a long-term brand tracker to quantify the impact of ActBlue marketing efforts over time.
- Partner with creative, growth, brand, and/or strategic marketing teams to optimize ads, report on in-market performance, and deliver actionable insights
- Query and gather data across multiple platforms, including HubSpot, Google Analytics, social listening, and others, to build stories and reports.
- Provide ad hoc and regular analysis and reporting to support the ActBlue organization in understanding the category, competitors, and the ActBlue brand.
- Monitor marketing activities in the non-profit, fundraising, political technology, and fintech industries to inform on shifts in trends, positioning, and consumer sentiment.
Other
- 2-4 years of experience manipulating, analyzing, and reporting on a wide variety of data sets.
- Demonstrated ability to communicate ideas and analysis both verbally and in writing to a non-technical audience.
- Travel may be required on a limited basis to attend all-staff and departmental retreats (1-2 times per year).
- ActBlue is unable to sponsor work visas at this time.
- The terms and conditions of this position may be subject to a collective bargaining agreement with the Campaign Workers Guild, the exclusive bargaining agent of covered ActBlue employees.
