Scout Motors is looking to revolutionize the electric pick-up truck & rugged SUV marketplace by developing a deep understanding of their addressable market and target customers, and translating this into strategic recommendations for product, brand, and commercial decisions.
Requirements
- 3–5+ years of experience in the automotive industry, with deep expertise in quantitative and qualitative market research, consumer insights and strategic research planning
- Experience in running product clinics and focus groups
- Ability to manage and collaborate with external data providers and research vendors
- Strong analytical skills
- Demonstrated ability to manage multiple projects and stakeholder needs simultaneously in a fast-paced, start-up environment
- Familiarity with Scout addressable segments (SUVs and pickup trucks).
- Familiarity with the EV ecosystem, automotive technology, and industry trends.
Responsibilities
- Develop a deep understanding of Scout’s addressable market.
- Advance the definition of Scout’s target customers and vehicle segmentation, supported by robust quantitative and qualitative analysis.
- Translate customer archetypes into personas and deliver strategic recommendations to guide product, brand, and commercial decisions.
- Lead research initiatives to answer key questions across the organization – covering product features, pricing sensitivity, brand acceptance, sales and service preferences, vehicle nomenclature, and more.
- Summarize research results with actionable recommendations to increase customer focus, product and service quality and market share growth.
- Build strong relationships with colleagues across Scout Motors, collaborating closely with Engineering, Product Planning, Design, Brand Marketing, Communications, Commercial Operations, and Legal teams.
- Serve as the primary liaison for external research partners.
Other
- This role will be based out of the future Scout Motors corporate headquarters, which is anticipated to be identified in 2025. This role may be remote to start but will transition to an in-office setting at the headquarters after the location is determined.
- The responsibilities of this role require attendance in office with in-person meetings and events regularly.
- Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time including to Production Center in Blythewood, South Carolina and Product Innovation Center in Novi, Michigan.
- Travel: Domestic and international travel required, approximately 10-20% of the time.
- Valid driver's license required.
