Fora is looking to enhance its understanding of current and potential customers through quantitative and qualitative market research methods.
Requirements
- Proven experience designing and executing both qualitative and quantitative research studies using tools such as Qualtrics, Listen Labs, or Dscout.
- Strong analytical skills - comfortable working with survey data, customer data, and statistical methods to get to the “why” behind the “what.”
- Experience with data visualization tools to design dashboards that visualize complex datasets in simple, intriguing formats.
Responsibilities
- Own and drive end-to-end primary research (quant and qual), from scoping and methodology design through execution, analysis, and presentation.
- Conduct surveys, focus groups, in-depth interviews, and segmentation studies to better understand customers and the broader market.
- Analyze secondary research, competitive intelligence, and market trends to support company-wide planning and positioning.
- Design dashboards that visualize complex datasets in simple, intriguing formats.
- Lead and collaborate on projects that generate insights for key business partners across Marketing, Growth, Product and Advisor Experience.
Other
- 5+ years of experience in market research, consumer insights, user research, or a similar role. Preferably in a fast-paced, cross-functional environment.
- Deep curiosity about people - what motivates them, how they behave, and why.
- Pragmatic: looking for real world business impact, not a science project.
- Excellent communicator and storyteller, able to influence cross-functional stakeholders and leadership.
- A collaborative and empathetic mindset with experience supporting and leveling up your peers.
- Must have authorization to work in the United States.
