OpenAI's Marketing Insights & Analytics team aims to understand markets, audiences, behaviors, attitudes, and needs to shape outreach strategies and inform product and business decisions. The role is critical for reaching millions of users and businesses worldwide by translating insights into actionable marketing plans and executions, driving business results, and orienting the team towards strategic thinking to drive brand outcomes.
Requirements
- 10+ years experience in data analysis, mix-method user or market research
- Experience with independently executing full-cycle research from research design to reporting.
- Experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
- Experience directing agencies/vendors to deliver results.
- Experience using data from various sources to influence executives and stakeholders
- Experience with product or GTM strategy research (positioning, messaging development, etc.), brand research, campaign development, and tracking
- Experience with SPSS or R and survey programming tools.
Responsibilities
- Design, execute, and deliver high-impact research, both quantitative and qualitative methods.
- Translate business questions into structured research plans and frameworks.
- Synthesize data into clear, compelling narratives that influence decision making.
- Independently executing full-cycle research from research design to reporting.
- Extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
- Directing agencies/vendors to deliver results.
- Using data from various sources to influence executives and stakeholders
Other
- Play an integral role within the Marketing organization and serve as a strategic partner to brand, product marketing, creative, product and beyond.
- Work on a diverse portfolio of business challenges including: reaching the next billion people, evolving our brand, expanding internationally, positioning our product suite, and shipping joy to our customers.
- 10+ years of experience in data analysis and mixed-method user or market research
- A proven ability to independently conduct full-cycle research, from research design to reporting
- Experience conducting global research studies
