INSPYR Solutions is seeking a Database Marketing Analyst to leverage data analytics to drive marketing strategies and enhance customer engagement, understand customer behaviors, segment audiences effectively, and improve overall marketing ROI.
Requirements
- Proven experience in database marketing, CRM systems, and marketing analytics tools is essential.
- Strong proficiency in SQL, Excel, and data visualization software such as Tableau or Power BI is required.
- Experience with marketing automation platforms
- familiarity with data privacy regulations like GDPR and CCPA will be advantageous.
- Candidates should demonstrate excellent analytical skills, attention to detail, and the ability to interpret complex data sets.
Responsibilities
- Develop and maintain databases to support targeted marketing campaigns, ensuring data accuracy and integrity.
- Analyze customer data to identify trends, preferences, and segmentation opportunities that enhance marketing strategies.
- Collaborate with marketing and sales teams to design and implement data-driven campaigns that improve customer engagement and retention.
- Monitor and evaluate campaign performance metrics, providing actionable insights and recommendations for optimization.
- Utilize marketing automation tools and CRM systems to execute campaigns and automate routine processes.
- Prepare detailed reports and dashboards to communicate findings and performance metrics to stakeholders.
- Support the development of predictive models and customer lifetime value analyses to inform strategic decision-making.
Other
- detail-oriented and analytical Database Marketing Analyst
- Effective communication skills
- ability to work independently in a remote setting
