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Meta is looking to enable effective execution of marketing campaigns to generate leads and serve ads guidance to advertisers by designing and building audiences and measuring the performance of marketing campaigns and initiatives.

Requirements

• 5+ years of data analysis, quantitative / qualitative research, experience gathering and evaluating data and validating hypotheses
• 3+ years of SQL, data modeling and advanced querying
• 3+ years of experience in data visualization tools (for example, Tableau) and spreadsheets (complex formulas, pivots, macros, etc.)
• 3+ years of storytelling with data, communicating technical results to technical and non-technical audiences
• Leverage data analysis tools, such as Python, R, SQL, Tableau, and spreadsheets to develop reports, understand trends, and extract insights
• Proven experience in architecting, documenting, and implementing complex systems, and skilled at clearly defining system components that address long-term challenges

Responsibilities

• Build data expertise and leverage data controls to ensure privacy, security, compliance, data quality, and operations for allocated areas of ownership
• Collaborate with marketers, engineers and data scientists to understand data needs for marketing effort, representing key data insights in a meaningful way
• Intake on audience needs for marketing campaigns and apply contextual knowledge in order to scope data requests, synthesize insights, and recommend marketing signals to key business partners in collaboration with others
• Focus on impact and propose metrics to understand success of marketing initiatives
• Perform data analysis and reporting for marketing to advertisers, agencies and partners in our B2B ecosystem
• Design and build reporting and visualizations for marketing programs, leveraging campaign delivery data across all marketing channels
• Recognize patterns and changing requirements to identify opportunities to build new analytics and reporting capabilities to support program evaluation and operations

Other

• BA/BS in Engineering, Data Science, or related field with 5+ years (or MBA/MA/MS with 4+ years) practical experience in Analytics, Marketing, Operations, Business, Economics, Statistics, or a related fields
• 3+ years of program management, directing tasks and managing multiple streams of work
• Experience engaging directly with executive stakeholders and managing relationships
• Experience with Business-to-Business landscape and/or online marketing and advertising
• Experience working effectively through ambiguity and adversity, quickly adjusting to new conditions