Our client, a leading home solutions provider, is seeking a Marketing Analyst Manager to drive business growth by providing actionable insights into marketing initiatives.
Requirements
- Proficiency in data querying, business intelligence, and statistical tools (SQL, Snowflake, Looker, Excel); Python or R coding skills preferred.
- Comprehensive knowledge of testing methodologies and test design for marketing campaigns.
- Proficiency in Microsoft O365; advanced Excel skills.
- Expertise using SQL & Snowflake for data querying.
- Working experience using Looker or similar visualization tools.
- Python and R coding skills are a big plus.
Responsibilities
- Independently analyze complex marketing data to diagnose issues and deliver actionable insights for customer acquisition and revenue growth. Will play key role in assessing ROI.
- Analyze campaign results and cross-channel impacts, providing optimization recommendations.
- Apply advanced design of experiment methods for A/B and multivariate testing strategies, ensuring statistical significance and optimizing performance.
- Support long-term strategic planning and new partnership launches with data-driven insights.
- Collaborate on building and maintaining marketing performance forecasts, reports, and KPI tracking.
- Autonomously manage multiple initiatives, prioritize tasks, and meet tight deadlines with attention to detail.
Other
- Bachelor’s degree in marketing, statistics, business, data science, or related field; advanced degree preferred.
- 6+ years experience supporting marketing campaigns, including analytics, modeling, and performance optimization.
- Experience supporting Direct Mail campaigns at scale (strongly preferred).
- Exceptional critical thinking and analytical skills.
- Action Oriented: Drives results, seizes opportunities.
